Our Speakers
Umesh Rao
Umesh Rao Director, Technical Enablement
Larry Advey
Fred FinOps (Larry Advey) Director, Cloud Platform & FinOps

Behind every successful FinOps program is one thing: strong allocation. It’s how organizations translate cloud and AI costs into visibility, accountability, and real business value. With accurate allocation, teams can influence strategic decisions across pricing, packaging, product investment, and customer segmentation.

As products, customers, and workloads grow, the pressure to attribute every dollar of spend only increases. Without strong allocation, engineering, finance, and leadership lack the shared visibility needed to drive responsibility and efficiency at scale.

In this 30-minute live session, FinOps experts Fred FinOps (Larry Advey) and Umesh Rao will:

  • Share how leading organizations use allocation to tie spend to unit economics like cost per feature, customer, or transaction.
  • Explore different approaches — from advanced YAML rules to simplified point-and-click workflows that make allocation accessible to every team.
  • Highlight how collaboration across engineering, finance, and leadership transforms allocation from a back-office task into a driver of business strategy.

Join us to see how mastering allocation can turn it into a lasting advantage — and why it remains the foundation of every modern FinOps practice.